Newfoundation is dedicated to uniting thinkers, designers, builders, and creators in transforming the meta-crisis into a civilizational upgrade. Through pluralistic coordination and the power of positive reinforcement, we strive to facilitate effective collaboration, turning creative energy into regenerative power and fostering values of care and unity with nature, while safeguarding freedom, coordination, and compassion.
Coordinated around the
Newcoin infrastructure and the
Newforum research center, our ecosystem serves as a shared economic foundation for projects that nurture progress and foster change. Together, we unlock the potential of decentralized networks, empowering shared prosperity and collective growth for a diverse and inclusive global community.
Embracing our role as stewards of the planet and driven by principles of freedom, resilience, and integrity, Newfoundation charts a course toward a more equitable, sustainable, and prosperous world. We aspire to manifest a reality where everyone has the universal right to participate in the economy, transact, and express themselves freely, transcending limitations and harnessing the potential of a united humanity. With unwavering commitment, we endeavor to create a thriving world that honors both the planet and the individuals who call it home.
Immerse in our story.

The economic layer, integrating DeFi, NFTs and identity

A vertically integrated wallet with social key recovery to onboard users and give them tokens based on their PowerUP reputation

A research centre for founders, creators and investors

A decentralised operating system for creativity

The block explorer for Newcoin protocol

A unified authentication platform for services on Newcoin

Web3 accelerator for fashion and culture

A regenerative NFT Market for fashion curated based on PowerUP reputation

The intelligence layer, facilitating data exchange and processing

An open-source omnichain SDK based on widgets to build Newcoin apps within hours
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Decentralized ~ We believe that the credible neutrality of blockchain technology can enable open, fair, and transparent trade of value in the general creative economy. We also believe in the power of decentralization to provide individuals with freedom to transact, which we see as a fundamental human right.
Inclusive ~ We strive to create a world where everyone has access to the same opportunities, regardless of their inherited attributes. We also prioritize education and knowledge accessibility as key components of our ecosystem expansion.
Sustainable ~ We are committed to using algorithms and automated market makers to regulate the price of our tokens in ways that connect price with value, forming an ever-sustainable economy. We also envision a general creative economy that works in harmony with nature and turns creative energy into regenerative energy.
Creative ~ New ideas will drive positive change in the world, and we are committed to advancing the general creative economy through human-centered design and the sharing of value signals in the form of credentials and transactional events.
Coordination ~ We are committed to building systems and infrastructure that support pluralistic coordination and enable people from diverse backgrounds and perspectives to work together effectively to achieve positive change in the world.
Ownership ~ We value ownership and strive to enable self-sovereign identity, where each wallet owner has full privacy control, portability, and interoperability of their data. We also believe in the importance of distributed ownership of the network in the form of value and governance rights.
Technology ~ We use scientific principles and design thinking to build systems that enhance pluralistic creative value coordination at scale. We are focusing on developing software and methodologies that optimize for the pricing and distribution of creative value among all stakeholders in the value chain. Our web3 technology stack for NFTs and decentralised finance helps increase transaction opportunities, liquidity, and network effects among creative communities, enabling them to better coordinate in pursuit of their goals.
Economics ~ Through the formation of tokenized creative ecosystems, we provide creators with the tools and support they need to succeed and thrive in the digital economy. We are building more holistic and inclusive measures of value and social capital, forming an aspiration economy made of value signals, reputation and gamified financial mechanisms.
Culture ~ Culture is a key factor in shaping society and shaping individual and collective experiences. It is a way for people to express themselves and connect with others, and it can be a powerful force for positive change. Culture is the software that drives our lives; it enables collective sensemaking and proximity, while enabling the formation of recursive ripple effects in our consciousness.
Consciousness ~ Through the practice of meta-cognition and positive intelligence, we can unleash the power of constructive coordination in building new foundations for society. We strive to cultivate gratitude in ourselves and in the communities we serve, towards a regenerative society rooted in our intimacy with nature and our awareness of the diversity of realities that we aim to reconcile with care.